Materials for Measuring Instant Messenger Application Adoption: Malaysians’ Perspectives

Abstract:

Recently the usage of telecommunication networks in term of duration and frequency is increasing due to the invention of instant messenger applications such as WhatsApp, Blackberry Messenger (BBM), LINE, KakaoTalk, WeChat, and Telegram. Especially in Malaysia, the usage duration is the highest among the six countries in South East Asia-- Indonesia, Philippines, Singapore, Thailand, and Vietnam. It is important to know the factors influence the behaviour Malaysian toward the adoption of Instant messenger application in order to increase the usage frequency and duration of application in other countries. A study of Indrawati, Raman, Ariyanti, and Chew in 2015 proposed a new modified model toward the instant messenger applications adoption which has not been tested yet. This study intents to propose a measurement material to test the model. The material of measurement was derived from previous published researches. The method to test the measurement material was a pilot study with 30 Malaysians’ respondents. The result of this study reveals that the measurement material is valid and reliable, therefore it can be used for further study.

• Periodical: Applied Mechanics and Materials (Volume 865)
• Pages: 720-726
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.865.720
• Online since: June 2017
• Authors: Indrawati Indrawati*, Murali Raman, Maya Ariyanti, Kok Wai Chew
• Keywords: Adoption, Instant Messenger Application, Material, Measurement, Modified UTAUT2

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