The China’s Railway Diversification Management Strategy under Modern Logistics Environment

Abstract:

Under the good developing environment offered by China's macroeconomic policies, modern logistics has become an important power of the economy development. Meanwhile, as the national economic artery and important infrastructure and popular transportation, railway plays a vital role in China’s economic and social development. Therefore, to effectively promote the development of national economy, as one essential link of modern logistics, railway should comply with the development characteristics and direction of modern logistics. This paper proposes that railway should adapt to the large scale development trend of modern logistics on the premise of ensuring the social benefits and obtaining the people's accreditation, and develop railway’s diversification management strategy to expand railway market gradually based on the actual needs of the market. This paper put forward three aspects, they are necessity, unique principles and main strategies which offered for carrying out railway’s diversification management strategy.

• Periodical: Advanced Materials Research (Volumes 1006-1007)
• Pages: 542-547
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.1006-1007.542
• Online since: August 2014
• Authors: Wen Xiao Zhu*, Mao Xiang Lang
• Keywords: Diversification Management Strategy, Modern Logistics, Railway

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