Personas Building and Digital Contents Design for Chinese Farmers
This paper analyzed the core characteristics of Chinese farmers using digital content service based on persona building method, which involved quantitative research, persona hypothesis, quantitative research and persona building. Common Goals are concluded and 4 groups of design concepts are developed later in this paper, based on the demand of 6 built personas.
Guozhong Chai, Congda Lu and Donghui Wen
F. T. Ying et al., "Personas Building and Digital Contents Design for Chinese Farmers", Advanced Materials Research, Vols. 102-104, pp. 344-347, 2010