Personas Building and Digital Contents Design for Chinese Farmers

Fang Tian Ying; Mi Lan Ye; Li Ning Yao; Peng Cheng Zhu

doi:10.4028/www.scientific.net/AMR.102-104.344

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Personas Building and Digital Contents Design for Chinese Farmers
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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 102-104Personas Building and Digital Contents Design for...

Personas Building and Digital Contents Design for Chinese Farmers

Abstract:

This paper analyzed the core characteristics of Chinese farmers using digital content service based on persona building method, which involved quantitative research, persona hypothesis, quantitative research and persona building. Common Goals are concluded and 4 groups of design concepts are developed later in this paper, based on the demand of 6 built personas.