Study on Conversion of Customer Needs in Product Development

Fu Hong Zeng; Lan Hua Zhou

doi:10.4028/www.scientific.net/AMR.102-104.801

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 102-104Study on Conversion of Customer Needs in Product...

Study on Conversion of Customer Needs in Product Development

Abstract:

In order to translate the Customer Needs (CN) for the specific product into the right Technical Requirements (TR), the structure of conventional House of Quality (HOQ) is modified to have HOQ fit in with the needs of multi-attribute decision-making. Then, an Objective Programming Model (OPM) based on HOQ is constructed, which fully considers the design team's experience, and the interdependence between CN and TR, and the inner-dependences within themselves, along with resource limitations, and multi-objective nature of the problem. The target values of TR are obtained by solving the OPM using MATLAB, which can fully meet the CN. Finally an example is given, and the OPM is proved to be reasonable and effective.