The Dissemination of the Visual Image of Wuhan Tianhe Airport Terminal under Urban Cultural

Abstract:

With the vigorous development of China's civil aviation industry and the advertising industry in recent years, airport image as a "commanding city height" has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising (on free media and aviation propaganda machine business supplies media) main involves two categories: outdoor advertising on the airport perimeter and expressway and advertising inside the terminal. In a broad sense, they all belong to the category of outdoor advertising.

• Periodical: Advanced Materials Research (Volumes 1065-1069)
• Pages: 2706-2709
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.1065-1069.2706
• Online since: December 2014
• Authors: Dan Jiang
• Keywords: Airport Terminal Advertising, Dissemination of Visual Image, Urban Culture

References

[1] Zhao Sijia. Research on the outdoor advertising planning and setting management of paris [M] [J] Urban Planning International, April, (2012).

[2] Wang Shouzhi. History of graphic design [M] Bei Jing, China Youth Press, (2002).

[3] Zhu Yongming. Graphics symbols and language in visual communication design [J] Journal of Nanjing arts institute, Find arts and design, January, (2004).