Research on Outdoor Advertisement Design and Setting of China’s Famous Historicl Cities - A Case Study of Yangliuqing

Abstract:

Outdoor advertisement is an important part of city image. As a famous tourist town with rich cultural heritage, Yangliuqing should pay more attention to its outdoor advertisements so as to increase its appeal. Yet, relevant researches reveal that there exits many problems regarding to advertisements in Yangliuiqing. The author makes a detailed analysis of the current situation of outdoor advertisements in Yangliuqing and proposes corresponding strategies to improve the situation. Through combined efforts of all groups, the potential of outdoor advertisements in Yangliuqing will be realized in the future.

• Periodical: Advanced Materials Research (Volumes 1065-1069)
• Pages: 2697-2701
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.1065-1069.2697
• Online since: December 2014
• Authors: Mei Ting Zhou*, Tong Wei Gong
• Keywords: China’s Famous Historicl Cities, Design, Outdoor Advertisement, Yangliuqing

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