Research on Consumer’s Cognitions of Silk Products

Ju Jian Sun; Rui Shi; Gai Hang Li; Guo Lian Liu

doi:10.4028/www.scientific.net/AMR.175-176.1024

Paper Titles

Study on Relationship between Mechanical Properties and Seam Smoothness Worsted Fabric
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Study on Reconstruction of Fitting Women Clothing Bodice by Bias Structure Line
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A Study on the Flexibility of Apparel Manufacturing System
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Comparative Study on Classification and Discrimination of Silken Fabrics for Skirt
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Research on Consumer’s Cognitions of Silk Products
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The Inheritance and Innovation of Embroidery in Modern Silk Dress Design
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A Study on Silk Full-Fashioned Weaving for Women’s Wear
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Effects of Perceived Face Image on Cosmetic Brand Personality
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The Effect of Fashion Brand Involvement and Marketing Communication Means on Building Consumer-Brand Relationship
p.1045

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 175-176Research on Consumer’s Cognitions of Silk Products

Research on Consumer’s Cognitions of Silk Products

Abstract:

Silk belong to typical Eco Textiles and have many excellent characteristics. Whereas, there is only small market share for silk in Chinese textile market. Chinese costumers have certain understanding for silk clothing, which is important to silk companies to develop the domestic markets and establish their own silk product brands. This paper uses the structure equation model (SEM) research methods, analyzes principal components through SPSS11.0 software for consumer’s cognitions of silk product and revises the results by LISREL model 8. 7 data analysis software. The proposal was forwarded for silk company to increase their marketing skill, develop their service quality and enhance customer loyalty.