Customer Segmentation Based on Context Preference Mining for Mobile Service

Abstract:

Article Preview

An increasing web services run in mobile context. Context may influence customer potential needs and buying behaviors in some specific situation. However existent customer segmentation method do not attach importance to context factors, which weakly support the development of context-sensitive mobile service . Therefore a mobile customer segmentation method based on context is proposed and validated by a case. The further research is mentioned in the end of the paper.

Info:

Periodical:

Edited by:

Wenya Tian and Linli Xu

Pages:

348-352

DOI:

10.4028/www.scientific.net/AMR.186.348

Citation:

M. H. Hu et al., "Customer Segmentation Based on Context Preference Mining for Mobile Service", Advanced Materials Research, Vol. 186, pp. 348-352, 2011

Online since:

January 2011

Export:

Price:

$35.00

In order to see related information, you need to Login.

In order to see related information, you need to Login.