Development of Website Quality Dimensions of Home Appliance Enterprises Based on Exploratory Factor Analysis
The paper studied the quality features that are crucial to the success of HAEs websites. Firstly, the paper took a comprehensive review of literature. Secondly, focusing on user-friendliness, we identified 44 quality features, which were quantitatively measured by the questionnaire developed by us. Thirdly, data were collected from 260 subjects. Exploratory factor analysis resulted in the identification of six dimensions, which are customer service, product information and search, transaction, sale support, outlets information, accessibility. Finally, we discussed the implication and limitations of the findings and pointed out future research direction.
Helen Zhang, Gang Shen and David Jin
J. Zhuo et al., "Development of Website Quality Dimensions of Home Appliance Enterprises Based on Exploratory Factor Analysis", Advanced Materials Research, Vols. 204-210, pp. 1920-1923, 2011