Development of Website Quality Dimensions of Home Appliance Enterprises Based on Exploratory Factor Analysis

Jun Zhuo; Jia Zhen Xiao; Ming Zhou

doi:10.4028/www.scientific.net/AMR.204-210.1920

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 204-210Development of Website Quality Dimensions of Home...

Development of Website Quality Dimensions of Home Appliance Enterprises Based on Exploratory Factor Analysis

Abstract:

The paper studied the quality features that are crucial to the success of HAEs websites. Firstly, the paper took a comprehensive review of literature. Secondly, focusing on user-friendliness, we identified 44 quality features, which were quantitatively measured by the questionnaire developed by us. Thirdly, data were collected from 260 subjects. Exploratory factor analysis resulted in the identification of six dimensions, which are customer service, product information and search, transaction, sale support, outlets information, accessibility. Finally, we discussed the implication and limitations of the findings and pointed out future research direction.

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Periodical:

Advanced Materials Research (Volumes 204-210)

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1920-1923

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https://doi.org/10.4028/www.scientific.net/AMR.204-210.1920

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Online since:

February 2011

Authors:

Jun Zhuo, Jia Zhen Xiao, Ming Zhou

Keywords:

Exploratory Factor Analysis, Home Appliance Enterprises (HAEs, Website Quality Features

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