Corporate Charitable Acts and Communication: An Analysis of Communication Levels

Hu Liu; Xiao Chun Ge

doi:10.4028/www.scientific.net/AMR.219-220.1509

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 219-220Corporate Charitable Acts and Communication: An...

Corporate Charitable Acts and Communication: An Analysis of Communication Levels

Abstract:

The rapid development of global integration has fastened Corporations’ market expansion and social penetration, and charitable acts have become an important strategy for corporations to expand social space and improve corporate image, which has become the core of corporate competitive advantages. In this paper, corporate charitable acts can be divided into three stages based on the analysis of charitable acts of TNCs. The author argues that in different stages of cooperation, communication levels are different which will bring different social and economic benefits.

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Periodical:

Advanced Materials Research (Volumes 219-220)

Pages:

1509-1512

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.219-220.1509

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Online since:

March 2011

Authors:

Hu Liu, Xiao Chun Ge

Keywords:

Charitable Acts, Communication, Non- Profit Organization (NPO)

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