Corporate Charitable Acts and Communication: An Analysis of Communication Levels
The rapid development of global integration has fastened Corporations’ market expansion and social penetration, and charitable acts have become an important strategy for corporations to expand social space and improve corporate image, which has become the core of corporate competitive advantages. In this paper, corporate charitable acts can be divided into three stages based on the analysis of charitable acts of TNCs. The author argues that in different stages of cooperation, communication levels are different which will bring different social and economic benefits.
Helen Zhang, Gang Shen and David Jin
H. Liu and X. C. Ge, "Corporate Charitable Acts and Communication: An Analysis of Communication Levels", Advanced Materials Research, Vols. 219-220, pp. 1509-1512, 2011