Research on Customer Equity Measurement of Commercial Website
Owing to the distinctiveness of business operation mode and profit acquisition style between commercial website and entity enterprise, traditional customer equity measurement model is not applicable to that of commercial website.Therefore,this paper combines the basic theory of customer equity with the features of commercial website and puts forward customer equity measurement of commercial website on the basis of ARIMA time series model,then further choose Sohu company as a case and calculate its customer equity value. Study results show that this model is not only accurate but highly feasible.
Helen Zhang, Gang Shen and David Jin
J. B. Shao and K. K. Chen, "Research on Customer Equity Measurement of Commercial Website", Advanced Materials Research, Vols. 219-220, pp. 836-841, 2011