Research on Customer Equity Measurement of Commercial Website

Abstract:

Owing to the distinctiveness of business operation mode and profit acquisition style between commercial website and entity enterprise, traditional customer equity measurement model is not applicable to that of commercial website.Therefore,this paper combines the basic theory of customer equity with the features of commercial website and puts forward customer equity measurement of commercial website on the basis of ARIMA time series model,then further choose Sohu company as a case and calculate its customer equity value. Study results show that this model is not only accurate but highly feasible.

• Periodical: Advanced Materials Research (Volumes 219-220)
• Pages: 836-841
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.219-220.836
• Online since: March 2011
• Authors: Jing Bo Shao, Ke Ke Chen
• Keywords: ARIMA Model, Commercial Websites, Customer Equity, Time-Series

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