The Research on Media Audience Market Segmentation Based on Cluster Analysis

Wei Lu

doi:10.4028/www.scientific.net/AMR.219-220.84

Paper Titles

Self-Embedding Watermark for Image Restoration Based on Repeat Correcting Code
p.66

Relationship between Riverway's Fractal Dimension and River Flood of the Lower Yellow River
p.71

Hardware Design with Mechatronics Method for Real-Time PCRs
p.76

The Research of Simulation of Transport Process
p.80

The Research on Media Audience Market Segmentation Based on Cluster Analysis
p.84

Chaos Analysis and Control of Permanent Magnet Synchronous Motors
p.88

A Comparison of Psychoacoustical Evaluation Methods for Vehicle Engine Noises Based on Wavelet Shrinkage Denoising Technique
p.93

Web Fuzzy Clustering Processing Model
p.98

Empirical Study on the Impact of Split-Share Structure Reform on the Performance of Chinese Listed Companies
p.103

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 219-220The Research on Media Audience Market Segmentation...

The Research on Media Audience Market Segmentation Based on Cluster Analysis

Abstract:

This paper is based on the theories of consumer market segmentation. With the use of Cluster Analysis and regarding the characters of media market, the article also analyzes the Index System of Audience Structure. With the help of SPSS statistical analysis software, we will set a new analysis system about media audience structure, which has multiple indicators. In addition, there is one specific case about classification and structure of the television audience.