Customers Segmentation Using RFM and Two-Step Clustering

Abstract:

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Analyze RFM (recency, frequency, and monetary) paradigm with customer, and use two-step clustering to segment the customers. It is divided into five levels includes core customer, potential customer, new customer, worthless customer and lost customer. And then through the AHP to determine weights of RFM three dimensions of each cluster for further quantitative analysis of the cluster. Sort the lifetime value of customers according to scores of each type customer

Info:

Periodical:

Advanced Materials Research (Volumes 268-270)

Edited by:

Feng Xiong

Pages:

631-635

DOI:

10.4028/www.scientific.net/AMR.268-270.631

Citation:

L. Y. Yao and J. Y. Xiong, "Customers Segmentation Using RFM and Two-Step Clustering", Advanced Materials Research, Vols. 268-270, pp. 631-635, 2011

Online since:

July 2011

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Price:

$35.00

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