Customers Segmentation Using RFM and Two-Step Clustering

Lei Yue Yao; Jian Ying Xiong

doi:10.4028/www.scientific.net/AMR.268-270.631

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 268-270Customers Segmentation Using RFM and Two-Step...

Customers Segmentation Using RFM and Two-Step Clustering

Abstract:

Analyze RFM (recency, frequency, and monetary) paradigm with customer, and use two-step clustering to segment the customers. It is divided into five levels includes core customer, potential customer, new customer, worthless customer and lost customer. And then through the AHP to determine weights of RFM three dimensions of each cluster for further quantitative analysis of the cluster. Sort the lifetime value of customers according to scores of each type customer

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Periodical:

Advanced Materials Research (Volumes 268-270)

Pages:

631-635

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.268-270.631

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Online since:

July 2011

Authors:

Lei Yue Yao, Jian Ying Xiong

Keywords:

C2C Customer, Customers Segmentation, RFM, Two-Step Clustering

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