Aerobics Clothing Consumption Behavior of College Students in Hangzhou

Abstract:

Article Preview

Paper studies the aerobics clothing consumption behavior of college students in Hangzhou. By the way of detailed questionnaire and statistics analysis, the survey gets the conclusions about the preferred shopping site, factors influencing consumers` shopping decision, price choices, sources of information, color preference and decorative elements. So the research can help the enterprise fully understand college students` consumption behavior of aerobics clothing and meet their demands.

Info:

Periodical:

Edited by:

Rui Wang and Huawu Liu

Pages:

628-631

DOI:

10.4028/www.scientific.net/AMR.331.628

Citation:

Y. X. Yan et al., "Aerobics Clothing Consumption Behavior of College Students in Hangzhou", Advanced Materials Research, Vol. 331, pp. 628-631, 2011

Online since:

September 2011

Export:

Price:

$35.00

In order to see related information, you need to Login.

In order to see related information, you need to Login.