Aerobics Clothing Consumption Behavior of College Students in Hangzhou
Paper studies the aerobics clothing consumption behavior of college students in Hangzhou. By the way of detailed questionnaire and statistics analysis, the survey gets the conclusions about the preferred shopping site, factors influencing consumers` shopping decision, price choices, sources of information, color preference and decorative elements. So the research can help the enterprise fully understand college students` consumption behavior of aerobics clothing and meet their demands.
Rui Wang and Huawu Liu
Y. X. Yan et al., "Aerobics Clothing Consumption Behavior of College Students in Hangzhou", Advanced Materials Research, Vol. 331, pp. 628-631, 2011