Aerobics Clothing Consumption Behavior of College Students in Hangzhou

Yu Xiu Yan; Wen Juan He; Li Juan Lou; Jian Wei Tao; Min Bo Lin

doi:10.4028/www.scientific.net/AMR.331.628

Paper Titles

Mathematical Model of Attaching Sleeve Based on the Change of Underarm Point
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Research on Clothing Styles Classification Model Based on the MDS and K-Means Method
p.616

Research on the Development Situation of Transmutability Clothing
p.620

BWH Reshaped Made Use of Reshape Underwear Based on the Model of Female Physical Beauty
p.624

Aerobics Clothing Consumption Behavior of College Students in Hangzhou
p.628

Research on Dynamic Clothing Show of Virtual Character during the Online Shopping
p.632

Simulation of Efficiency of Liquid Cooling Garments
p.636

Evolution Law of the Traditional Baina Textile and its Application Style in the Clothing
p.640

Research on the Influence of the Fabric Organization to Wind-Resistant Property of Sportswear
p.646

HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 331Aerobics Clothing Consumption Behavior of College...

Aerobics Clothing Consumption Behavior of College Students in Hangzhou

Abstract:

Paper studies the aerobics clothing consumption behavior of college students in Hangzhou. By the way of detailed questionnaire and statistics analysis, the survey gets the conclusions about the preferred shopping site, factors influencing consumers` shopping decision, price choices, sources of information, color preference and decorative elements. So the research can help the enterprise fully understand college students` consumption behavior of aerobics clothing and meet their demands.

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Periodical:

Advanced Materials Research (Volume 331)

Pages:

628-631

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.331.628

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Online since:

September 2011

Authors:

Yu Xiu Yan, Wen Juan He, Li Juan Lou, Jian Wei Tao, Min Bo Lin

Keywords:

Aerobics Clothing, Consumption Behavior

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