Study on the Design of Brand Experience

Nan Wang; Yan Mei Li

doi:10.4028/www.scientific.net/AMR.332-334.1563

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Study on Technological Parameters Effecting on Fiber Diameter of Melt Electrospinning
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Study on the Design of Brand Experience
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Treatment of Polymerization Effluents from Acrylic Fiber Manufacturing Using a Combination Process of Flocculation and Fenton Oxidation
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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 332-334Study on the Design of Brand Experience

Study on the Design of Brand Experience

Abstract:

From the perspective of brand designers, using "experience" as a starting point and oriented by customer’s experience demand, the background and content of brand’s experience design is analyzed accordingly. this paper proposed the idea of brand experience design whose main idea is to establish a brand design communication mode through the integration of customer, brand, and design. The purpose of the idea is to stimulate the initiative of customers in order to realize interests sharing and concept resonance between brand and customers. This process actually integrates the relationship among the customer, design, and brand as an organic cycle body, forming a brand connotation sharing environment.

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Periodical:

Advanced Materials Research (Volumes 332-334)

Pages:

1563-1566

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.332-334.1563

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Online since:

September 2011

Authors:

Nan Wang, Yan Mei Li

Keywords:

Brand Essence, Communication, Experience Design

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