Comparison of Figure Cognition, Satisfaction and Dressing Desire between China and South Korea Female College Students

Abstract:

This document he 20-25 years old female university students from Jiangsu province in China and Seoul in South Korea were chosen as the subjects. The method of simple random sampling and analyzing questionnaires was employed and the questionnaire content are following: 50 questions referring body cognition and figure satisfaction and 11 questions investigating subjects’ acceptence of various clothing styles. Responses data were collected and processed by the SPSS (17.0 for Windows) statistical software and statistical methods of Descriptive analysis, Crosstabs, Mean multiple comparison (Duncan) was employed. This study focused on female college students’ self-figure cognition, self-figure satisfaction and dressing desire and would offer reference and advice about developing China’s and South Korea’s apparel trade.

• Periodical: Advanced Materials Research (Volumes 332-334)
• Pages: 1567-1571
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.332-334.1567
• Online since: September 2011
• Authors: Hai Yan Wang, Yong Lim Choi, Yun Jia Nam
• Keywords: Body Figure, Cognition, Dressing Desire, Female College Student, Satisfaction

References

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