Marketing Strategies for the Carpet Industry to Enter the Market

Abstract:

Abstract In today’s competitive situation, all textile industries ,specially carpet industry, are well aware of the significance of customer and its vital role in the development of marketing. Development in production and also reaching a high quality is only viable through listening to the customer’s voice .customer’s approval of various products with high quality is considered as an important concept in the carpet industry. The studies indicate that the customer’s approval of the quality and variety of the products is among one of the most important goals of quality management and highly affects the market and the return of profit and investment. This study is an attempt to identify some of the customer’s needs using KANO model and Conjoint analysis. It further introduces some workable marketing strategies for the new products of machinery carpet to enter the market

• Periodical: Advanced Materials Research (Volumes 332-334)
• Pages: 1682-1686
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.332-334.1682
• Online since: September 2011
• Authors: Seyed Ehsan Hosseinipour, Mohamad Reza Ahmadzadeh, Bahareh Zanjirchi
• Keywords: Carpet, Conjoint, Industry, Kano, Market, Products, Quality, Strategy

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