Outlets Brand Discount Marketing Conditions in China and Development Pattern Discussion
Outlets is a relatively new format in China, and the development history is relatively short.In order to understand and know better about Outlets, meanwhile to give Outlets some certain exploration and guidance about its development in China, an overall and thorough field survey in Beijing Yansha Outlets, Shanghai Qingpu Outlets and Shanghai Songjiang Fox Town Outlets was made, Depending on the detailed original research data and the analysis in multiple perspectives, the Outlets brand discount marketing condition in China and development pattern discussion were systematically expounded to expect providing powerful reference for corporations and individual who are concerned about Outlets brand discount marketing retail formats development.
Xiaoming Qian and Huawu Liu
S. Z. Hu et al., "Outlets Brand Discount Marketing Conditions in China and Development Pattern Discussion", Advanced Materials Research, Vols. 332-334, pp. 441-446, 2011