Outlets Brand Discount Marketing Conditions in China and Development Pattern Discussion

Shou Zhong Hu; Shi Qing Min; Hong Yan Hu

doi:10.4028/www.scientific.net/AMR.332-334.441

Paper Titles

Exploitation of Database Application System for Elements of Ethnic Apparel
p.425

Structural Design and Forming of Paraboloid Fabric
p.429

Dissolving and Rheological Behavior of Lignocellulose in the NaOH/Thiourea/Urea Solvent System
p.433

Structure and Performance in the Compacting Process of Polyacrylonitrile Fiber
p.437

Outlets Brand Discount Marketing Conditions in China and Development Pattern Discussion
p.441

Effect of Electrostatic Web-Cleaner on Card Sliver Quality
p.447

The Influence of Clothing Style on Consumers’ Perceptive and Behavioral Reaction
p.453

Design of Functional Daily Wear for Wheelchair Users
p.458

The Influence of Fashion Shop Perceived Quality on Customer Satisfaction
p.462

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 332-334Outlets Brand Discount Marketing Conditions in...

Outlets Brand Discount Marketing Conditions in China and Development Pattern Discussion

Abstract:

Outlets is a relatively new format in China, and the development history is relatively short.In order to understand and know better about Outlets, meanwhile to give Outlets some certain exploration and guidance about its development in China, an overall and thorough field survey in Beijing Yansha Outlets, Shanghai Qingpu Outlets and Shanghai Songjiang Fox Town Outlets was made, Depending on the detailed original research data and the analysis in multiple perspectives, the Outlets brand discount marketing condition in China and development pattern discussion were systematically expounded to expect providing powerful reference for corporations and individual who are concerned about Outlets brand discount marketing retail formats development.