Research on Application of Web Mining in E-Commerce

Abstract:

As one of the most valid method of solving the status of “data explosion”, and “information lack” that current enterprise information systems are faced with, data mining is paid maximum attention to the academia and enterprise. This paper centers on the application of Web Mining, combines the features of E-commerce and sets forth data resources, basic methods, system construct and typical applications of data mining in electronic commerce in detail.

• Periodical: Advanced Materials Research (Volumes 403-408)
• Pages: 1830-1833
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.403-408.1830
• Online since: November 2011
• Authors: Ning Bin, Lei Yuan
• Keywords: Application, E-Commerce (EC), Web Mining

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