Hybrid Intelligence Agents Architecture Design for Product Return Administration

Article Preview

Abstract:

Return is a critical but controversial issue. To deal with such a vague return problem, business must improve information transparency about end users’ return activities. This research proposed an agent-based architecture for return administration. The intelligent return administration expert system (iRAES) architecture consists of two KDD mechanisms and two intelligent agents that can predict the possibility of the end user will return the product (via return diagnosis agent, RDA) and provide return centre staff with recommendations for return administration (via return recommender agent, RRA). iRAES is implemented successfully and adopts hybrid artificial intelligent algorithms, including the following: data mining is employed to implement the RDA agent, and case-based reasoning is adopted to design the RRA agent. A demonstrated 3C-iShop scenario is presented to illustrate the feasibility and efficiency of iRAES architecture. As the experiment results show, iRAES can decrease the 70% effort for return administration evaluation and improve performance with return administration suggestions by 37%. Therefore, return administration and the knowledge management about product return can be accelerated via iRAES.

You might also be interested in these eBooks

Info:

Periodical:

Advanced Materials Research (Volumes 403-408)

Pages:

3339-3343

Citation:

Online since:

November 2011

Authors:

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2012 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] A. Aamodt, and E. Plaza,: Case-Based Reasoning: Foundational Issues, Methodological Variations, and System Approaches, AI Communications, 7(1), 1994, 39-59.

DOI: 10.3233/aic-1994-7104

Google Scholar

[2] S. Davis, and M. Hagerty,: Gerstner, E.: Return Policies and the Optimal Level of Hassle, Journal of Economics and Business , 50(5), 1998, 445-460, (1998).

DOI: 10.1016/s0148-6195(98)00013-7

Google Scholar

[3] M.P. de Brito, and E.A. van der Laan,: Inventory Control with Product Returns: The Impact of Imperfect Information, European Journal of Operational Research, 194(1), 2009, 85-101.

DOI: 10.1016/j.ejor.2007.11.063

Google Scholar

[4] R.O. Eduardo, and R.P. Andres,: The regional return of public investment policies in Mexico, World Development, 32(9), 2004, 1545–1562.

Google Scholar

[5] W. Hoffman, J. Keedy, and K. Roberts,: The Unexpected Return of B2B, The McKinsey Quarterly, 3, 2002, 97-105.

Google Scholar

[6] S.K. Mukhopadhyay, S.K., and R. Setaputra,: A Dynamic Model for Optimal Design Quality and Return Policies, European Journal of Operational Research, 180(3), 2007, 1144-1154.

DOI: 10.1016/j.ejor.2006.05.016

Google Scholar

[7] V. Padmanabhan, V., and I.P.L. Png,: Manufacturer's Returns Policies and Retail Competition, Marketing Science, 16(1), 1997, 81-94. A. Petersen, and V. Kumar,: Are Product Returns a Necessary Evil? Antecedents and Consequences, Journal of Marketing, 73(3), 2009, 35-51.

DOI: 10.1509/jmkg.73.3.35

Google Scholar

[8] Y.W. Si, and S.F. Lou,: Fuzzy Adaptive Agent for Supply Chain Management, Web Intelligence and Agent System, 7(2), 2009, 173-194.

DOI: 10.3233/wia-2009-0161

Google Scholar

[9] C.C. Yu, and C.S. Wang,: A Hybrid Mining Approach for Optimizing Returns Policies in e-Retailing, Expert Systems with Applications, 35(4), 2008, 1575-1582.

DOI: 10.1016/j.eswa.2007.08.099

Google Scholar