Situation Analysis about Cold-Chain Logistics in China Based on SWOT Analysis

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Abstract:

A complete cold-chain logistics is an indispensable element of food safety. The main purpose of this paper is to perform the situation analysis about cold-chain logistics in china based on SWOT analysis method. The detailed content includes the internal and external environment, the faced the problems, the opportunities and threats of cold-chain logistics development in China. Based on the comprehensive consideration of cold-chain logistics of China, the corresponding development direction of China's cold chain logistics were put forward.

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644-647

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December 2011

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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