The Discussion on Service Quality Evaluation Based on SERVQUAL Model Application

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Abstract:

Service quality is good or bad is dominated by the many intangible factors. The measurement and evaluation of service quality has been a challenge. The paper is based on the SERVQUAL model which can be used to evaluate service quality. In addition, the paper discusses how to use this method measuring and evaluating the service quality in practice

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Periodical:

Advanced Materials Research (Volumes 452-453)

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1030-1034

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January 2012

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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