The Determinants of Consumers’ Purchase Intention to Online Group-Buying

Gang Li; Xin Shi

doi:10.4028/www.scientific.net/AMR.459.372

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 459The Determinants of Consumers’ Purchase Intention...

The Determinants of Consumers’ Purchase Intention to Online Group-Buying

Abstract:

This paper contributes to examine the determinants of consumers’ post-adoption purchase intention with an integrated theoretical model proposed by our study. Data collected from a questionnaire survey of group buying consumers provides empirical support for that model. The results indicate that consumers’ satisfaction with prior use and perceived usefulness significantly influence consumers’ continuance intention. Consumers’ satisfaction is determined primarily by consumers' confirmation of expectation and secondarily by perceived e-recovery service quality. Further, confirmation also has a significant influence on post-adoption perceived usefulness

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Periodical:

Advanced Materials Research (Volume 459)

Pages:

372-376

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.459.372

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Online since:

January 2012

Authors:

Gang Li, Xin Shi

Keywords:

E-Commerce (EC), Effect Factor, Online Group-Buying, Post Adoption

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