A Pilot Study of Readers of Freely Charged Newspaper

Fan Bin Zeng; Rong Zhang

doi:10.4028/www.scientific.net/AMR.463-464.1423

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 463-464A Pilot Study of Readers of Freely Charged...

A Pilot Study of Readers of Freely Charged Newspaper

Abstract:

This study took an investigation of what character of these free charged newspaper readers and how this group is structured are needed. This research, in the subject of the readers of Guangzhou Metro, through random sampling selected, received 225 copies of effective papers. This research discovers that, from the point view of characters of free charged newspaper readers as Guangzhou Metro, it is young, but not as wealthy as the publisher alleged, their income only belong to the middle level because most of them are staff and students. Although the crowd is still not high, and they are mainly to reduce the time of reading traditional one, instead of completely change the reading chance and time of traditional newspaper, it is necessary to know further information about the cause of the case and what kind of countermeasures should be taken. Finally, the new readers who did not read newspaper in the past read the free one now. It is not only an attractive point for the free press but also valued for the traditional newspaper to pay attention to.

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Periodical:

Advanced Materials Research (Volumes 463-464)

Pages:

1423-1426

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.463-464.1423

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Online since:

February 2012

Authors:

Fan Bin Zeng, Rong Zhang

Keywords:

Audience Research, Free Charged Newspaper, Newspaper Market, Quantitative Methods

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