A Fuzzy Linguistic Go/No-Go Decision Model in New Product Development

Hong Bin Yan; Tie Ju Ma

doi:10.4028/www.scientific.net/AMR.544.121

Paper Titles

Design and Research of Large-Inclination Screw Conveyor Angle Changing Test Equipment
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R&D Investment on Alternative Fuel Vehicles: Insights from a Two-Stage Game Theoretic Model
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Reliability Analysis for Rotor System with Oil Whip and Resonance Based on Frequency
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A New Reliability Analysis Method Based on Stability Reliability for Closed-Loop Control System
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A Fuzzy Linguistic Go/No-Go Decision Model in New Product Development
p.121

On Uncertainties of Kansei in Kansei Engineering: A Fuzzy Linguistic Approach
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Strength Optimization Design of a Helical Hydraulic Rotary Actuator
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Modeling of Fatigue Crack Closure by Finite Element Method
p.145

Study on Influencing Factors on Reliability of Permanent Magnet Synchronous Motor System in Electric Vehicle
p.151

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A Fuzzy Linguistic Go/No-Go Decision Model in New Product Development

Abstract:

New product development~(NPD) is a quite risky and uncertain process. In order to reduce the risks and uncertainties, the firms need to evaluate their new product at each step carefully and make accurate decisions. This paper focuses on uncertain go/no-go decisions in the NPD process. To do so, a probabilistic approach is firstly proposed to elicit a probability distribution of the gate-team's judgement. Secondly, a probabilistic approach is proposed to perform group and multicriteria aggregation with the random interpretation of group weights and criteria weights.