Study On the Design Methods of Fast Moving Consumer Goods

Min Na Ni; Li Wang; Yan Li

doi:10.4028/www.scientific.net/AMR.605-607.276

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 605-607Study On the Design Methods of Fast Moving...

Study On the Design Methods of Fast Moving Consumer Goods

Abstract:

The fast moving consumer goods included a wide range of items. The basic characteristics of the fast moving consumer goods result in that the consumers’ buying habit is: simple, rapid, impulsive, emotional. In the trend of market segmentation, enterprises have to make the products respond quickly to design and manufacture under the premise of meeting functions. In the design process, designers find out design point by axiomatic design method, and then through a modular design, rapidly assemble the various elements thereby to design series of products with distinctive features in batch, so as to help enterprises to extend the product life cycle.

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Periodical:

Advanced Materials Research (Volumes 605-607)

Pages:

276-282

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.605-607.276

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Online since:

December 2012

Authors:

Min Na Ni*, Li Wang, Yan Li

Keywords:

Axiomatic Design, Fast Moving Consumer Goods, Modular Design, Track Method

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* - Corresponding Author

References

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