Consumer Lifestyles and Preferences for Sofa Leather

Tien Li Chen; Ya Kuan Chou; Ariel Hsu

doi:10.4028/www.scientific.net/AMR.650.687

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 650Consumer Lifestyles and Preferences for Sofa...

Consumer Lifestyles and Preferences for Sofa Leather

Abstract:

The purpose of this study was to investigate consumer lifestyles and preferences for sofa leather through Literature Review, Focus Group Interview and Experts Interview. The lifestyle questionnaire was created to research into the subjects’ preferences in accordance with 4 kinds of leather types, 5 kinds of grains, and 5 kinds of colors. After the authors’ statistical analysis of 206 copies of the effective questionnaires, the research results among every group showed that the favorites were Aniline Leather of leather types, smaller particles of grains, and high contrast colors, such as white and black. Further, the consumer groups against sofa leather could be divided into 5 difference ones. The taste of the elder subjects in "Appreciate Life" was similar to the overall preferences ; however, the taste of the junior subjects in "Single Learing" and "Youthful & Carefree" was unique and different from the overall preferences.

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Periodical:

Advanced Materials Research (Volume 650)

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687-691

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.650.687

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Online since:

January 2013

Authors:

Tien Li Chen, Ya Kuan Chou, Ariel Hsu

Keywords:

Consumer Lifestyles, Consumer Preferences, Sofa Leather

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