Research on Product Identity Design Based on Kansei Image in Mechanic Equipment

Peng Wang; Jian Ning Su; Chi Bing Hu; Shu Tao Zhang

doi:10.4028/www.scientific.net/AMR.651.569

Paper Titles

Memetic Algorithm Approach to Two-Stage Hybrid Flow Shop Scheduling Problem with Identical Parallel Machines
p.548

Exploration of the Hakka Traditional Ware Design From Product View
p.553

The Research of Product Innovative Design Methodology-The Exploration and Practice of Interesting Design
p.559

Computer Aided Form Design Based on Multi-Channel Deformation Technology
p.564

Research on Product Identity Design Based on Kansei Image in Mechanic Equipment
p.569

Research on the Inheritance of Inlay Silver Lacquer Furniture
p.575

Research on the Restaurant Space Humanized Design
p.579

Research on the Forms and Emotion Expressions of Bamboo Lamps
p.584

The Developments and its Applicaton Examples of Computer Simulation Code on Heat Treatment Process
p.589

HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 651Research on Product Identity Design Based on...

Research on Product Identity Design Based on Kansei Image in Mechanic Equipment

Abstract:

On the study of Kansei engineering and product identity, This paper presents the key methods and process of product identity design on Kansei image, including locating the Kansei image space, identifying the design feature space, mapping relation between Kansei image and design elements, mining product semantic. The research also establishes the Kansei image space model on the three cognitive dimensions of visual, quality and brand, and summarizes the design of processes and methods. In those aspects, some Kansei engineering methods are used to achieve industrial design, such as KJ method, SD method, Principal component analysis method, Quantification-I theory method. It is verified after the practical application of Hongshan testing machine that the method and process is reasonable and feasible.