Research on Search Engine Marketing for Small and Medium-Sized Material Enterprises

Abstract:

This paper introduces the weakness of small and medium-sized material enterprises first, and then analyzes the primary component of search engine marketing according to the experience of the authors and other scholars. Combined with the practical situation of small and medium-sized material enterprises, this paper proposes to do search engine marketing from the angle of search engine optimization, paid listing, search engine blog marketing and search engine community marketing. Among them, search engine optimization as the major part of search engine marketing is introduced in detail and applied with specific instructions.

• Periodical: Advanced Materials Research (Volumes 655-657)
• Pages: 1820-1825
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.655-657.1820
• Online since: January 2013
• Authors: Jian Sun, Guang Ying Xie, Yao Li Zhang, Jing Chen
• Keywords: Search Engine Marketing, SEM, SEO, Small and Medium -Sized Material Enterprises

References

[1] Na Li, Validity Analysis of E-marketing Business Model [D], Beijing Jiao Tong University: 2009 (in Chinese).

[2] Search Engine Marketing Professional Organization (SEMPO), The State of Search Engine Marketing 2008 [R], 2009. 2.

[3] Aurélie Gandour, Amanda Regolini, (2011), Web site search engine optimization: a case study of Fragfornet, Library Hi Tech News, Vol. 28 Iss: 6 pp.6-13.

DOI: 10.1108/07419051111173874

[4] Guangnian Zhang, The Research of Enterprise Website Search Engine Optimization [D], Xiamen University: 2007 (in Chinese).

[5] James Albert Arrowood, A TECHNICAL WRITER'S GUIDE TO SEARCH ENGINE OPTIMIZATION [D], University of Arkansas: (2010).

[6] Bo Feng, Web Site of Corporate Implement the Basic Strategy of Search Engine Optimization {D}, Harbin Institute of Technology: 2011(in Chinese).

[7] Yi Hu, Search Engine Optimization and Its Application [D], Yunnan University: 2011(in Chinese).

[8] Jiehui Chen，Research on Rank Algorithms of Search Engine [D], Hohai University: 2007 (in Chinese).

[9] Yang Wang, Application of Network Marketing in Instrument Industry [D], Fudan University: 2009 (in Chinese).

[10] Research on Search Engine Marketing Based on Information Asymmetry [D], Beijing University of Posts and Telecommunications: 2010 (in Chinese).