Analysis of New Features of Beer Packaging Design

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Abstract:

Nowadays, as a fast moving consumer good, beer is not male-dominated good anymore. Post 80’s and 90’s generation has crept into it and become a young potential market. In the context of this new market pattern, it calls for urgent consideration and solution to design unique product packaging that can meet visual needs of most young consumers and win huge success of market competition in current situation.

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Periodical:

Advanced Materials Research (Volumes 690-693)

Pages:

3367-3371

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Online since:

May 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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