Analysis on Preception and Model for Service Quality in Chain Supermarkets Visited by Customers in China

Nian Liu

doi:10.4028/www.scientific.net/AMR.709.681

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 709Analysis on Preception and Model for Service...

Analysis on Preception and Model for Service Quality in Chain Supermarkets Visited by Customers in China

Abstract:

for the economy, political and Consumption habits are different from which of the foreign counties, the authoritative retail service quality perception model abroad Dabholkar is not very fit to the Chinese characteristic economic environment. After constant comparison and research, we take Dabholkar model as the basis and then reviese variables to the model getting an new model that fit to China. At the same time, through researching on 126 consumers in chain supermarkets, we have validated the model we raised is reasonable by use of methods of reliability and validity analysis and confirmatory factor analysis.

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Periodical:

Advanced Materials Research (Volume 709)

Pages:

681-686

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.709.681

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Online since:

June 2013

Authors:

Nian Liu

Keywords:

Chain Supermarket, Measurement Model, Quality of Service (QoS)

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