The Development and Design of Intelligent Web Site Based on Web Usage Mining

Abstract:

Web usage mining is the information about the user data extraction, transformation, analysis and model processing, extracted from the auxiliary business decision of key data. Intelligent site refers to the use of the Web server log for user access patterns and provide personalized service for users. The paper proposes the development and design of intelligent web site based on web usage mining. This paper presents the access interest measure method and the traditional consider only clicks visit interest measure method, recommend less deviation, has better recommendation results.

• Periodical: Advanced Materials Research (Volumes 718-720)
• Pages: 2074-2079
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.718-720.2074
• Online since: July 2013
• Authors: Ting Zhong Wang, Gang Long Fan
• Keywords: Intelligent Web Site, Web Mining, Web Usage Mining

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