Research of Thermoelectric Enterprise Marketing Management Information System Integration Model

Abstract:

Domestic power marketing system means more backward, and the marketing organization system is imperfect. Due to business expansion and increased market competition, Tianfu thermoelectric original electric gas marketing system can no longer meet the needs of enterprise development which lead to information islands. According to the current operating status of the joint stock company and existing problems, this paper study a large marketing integration model, and constructed a marketing network management system platform integrated with electricity, heat and gas for the thermal power enterprises. the establishment of an integrated marketing platform with electricity, heat and gas business is built on a unified infrastructure platform in order to unify customer information, marketing basic platform capabilities and customer service platform function, centralize management of electricity, heat, gas marketing business in one of a big marketing intensive management mode including electricity, heat and gas.

• Periodical: Advanced Materials Research (Volumes 756-759)
• Pages: 4763-4767
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.756-759.4763
• Online since: September 2013
• Authors: Zhi Gang Li, Ze Tian Fu, Jia Yong He
• Keywords: Integration, Marketing Information System, Marketing Model

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