Marketing Model Investigation of Cable Television Service Based on BP Neural Network and Decision Tree

Bing Xiang Liu; Xu Dong Wu; Ying Xi Li; Xie Wei Wang

doi:10.4028/www.scientific.net/AMR.774-776.1757

Paper Titles

The Discussion of Appling Parametric 3D Modeling in Urban Design Based on Cityengine
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Comparison of the Function Regression Method and Data Classification Method for Limit State Function Approximation
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Using the Pairing Function for Distributed Access Control in Cloud Computing
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A System Hierarchical Method Based on Self-Resolving Message Protocol
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Marketing Model Investigation of Cable Television Service Based on BP Neural Network and Decision Tree
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On Relationship of some Cryptographic Properties for Weight Symmetric H Boolean Functions
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Research on Situated Reconstitution of Non-Manifold Polyhedral from Function-to-Form Mapping
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Research on the Initial Value of the Simulated Annealing
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Research and Application of OPC Network Communication in Configuration Software
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Marketing Model Investigation of Cable Television Service Based on BP Neural Network and Decision Tree

Abstract:

This paper takes more than four hundred records of some cable television system for example, makes data mining according to users data record, uses BP neural network and decision tree method respectively to have model building and finds the best model fits for users to order press service. The results of the experiment validate the methods feasibility and validity.