Analysis of NPD Performance Based on a Meta-Analysis and Structural Equations Modeling Examination

Abstract:

The structure dimensions and the interactions of new product development performance have stimulated debate lasting many years. To synthesize accumulating research findings, meta-analytic structural equation modeling was employed. Product advantage, time efficiency, cost efficiency and product success were used to measure the performance based on past literature. The correlation matrix of four performance variables was included in the meta-analysis based on 44 studies. The results of structural equations modeling show that the one-factor model is proposed as best-fitting alternative model of NPD performance, and the internal performance including product advantage, time and cost efficiency variables are positively associated with external performance.

• Periodical: Advanced Materials Research (Volumes 774-776)
• Pages: 2017-2020
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.774-776.2017
• Online since: September 2013
• Authors: Peng Bin Gao, Wei Wei Wu, Bo Yu
• Keywords: Meta-Analysis, New Product Development (NPD), New Product Development Performance, Structural Equation Modeling (SEM)

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