The Empirical Study of Relationship between Business Model and Enterprise Performance

Yang Liu; Zhao Han

doi:10.4028/www.scientific.net/AMR.850-851.1078

Paper Titles

Allocation Method of Commercial Bank Economic Capital Based on Consistency Principle
p.1061

A Forecast Optimization Method Based on Multi-Echelon Supply Chain
p.1065

Employment Expectation: Factor Influencing Graduate Employment
p.1069

Research on Green Marketing Strategy in Enterprises Based on Low Carbon (LC) Environment
p.1073

The Empirical Study of Relationship between Business Model and Enterprise Performance
p.1078

The Applied Mechanism Research of College Students' Social Network
p.1082

Efficient Allocation and Reasonable Transportation of Logistics Enterprises under Low Carbon Economy
p.1086

Renovation of Urban Traffic in Shenyang City by the Twelfth National Games of China
p.1090

Analysis of Transmission Line Engineering Construction Stage Cost Management Problems
p.1094

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 850-851The Empirical Study of Relationship between...

The Empirical Study of Relationship between Business Model and Enterprise Performance

Abstract:

Based on previous study and according to the need of companies in early stage of life cycle, this study put the relationship marketing into the business model, built and tested the theoretical model. Large-scale analysis of survey data shows that the performance of the efficiency of enterprise increased with the key customers for enterprise relationship marketing rising. In contrast, the performance of innovative enterprises decreased with the relationship marketing reducing.