Information Technology in the E-Commerce Marketing Strategy of OAWAY Website

Abstract:

In this paper, it is analyzing the e-commerce marketing strategy with information technology in the promotion process of SME (small and medium-sized enterprises) . Some marketing methods is indicated. There are through search engine optimization, microblogging marketing, BBS marketing, event marketing technology , etc. Using these methods, the e-commerce website can be faster and better indexed by search engines with information technology. Then, improve the e-commerce website's ranking in search results. Thus, enhance the e-commerce website's sales, corporate online image and corporate culture. This kind of marketing strategy is more suitable for long-term optimization and promotion of SME e-commerce website. The corporate e-commerce network marketing will bring better results.

• Periodical: Advanced Materials Research (Volume 859)
• Pages: 551-555
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.859.551
• Online since: December 2013
• Authors: Wen Rong Jiang, Shi Wei Lin
• Keywords: E-Commerce, Marketing Strategy, Medium-Sized Enterprise (SME), Network Marketing, Search Engine Optimization, Small Enterprises

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