Influence Factors Research on Microblog Users’ Loyalty - Based on Lifecycle Perspective

Jian Dong Wang; Dong Mei Zhao

doi:10.4028/www.scientific.net/AMR.926-930.1953

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Influence Factors Research on Microblog Users’ Loyalty - Based on Lifecycle Perspective
p.1953

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 926-930Influence Factors Research on Microblog Users’...

Influence Factors Research on Microblog Users’ Loyalty - Based on Lifecycle Perspective

Abstract:

At present, it has become a hot academic research about microblog in the world. Introducing the customer life cycle theory, through the empirical analysis influence factors of microblog users loyalty in different lifecycle stages, finding factors influence on the microblog users’ loyalty has a significant difference in different lifecycle phase.

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Periodical:

Advanced Materials Research (Volumes 926-930)

Pages:

1953-1957

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.926-930.1953

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Online since:

May 2014

Authors:

Jian Dong Wang*, Dong Mei Zhao

Keywords:

Customer Lifecycle, Microblog, Percieved Value, Users Loyalty

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* - Corresponding Author

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