Application of Marketing Network in Leisure Sports Industry

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Abstract:

This paper introduces the definition and characteristics of leisure sports and the marketing network, then analyzes the role of the marketing network to leisure sports industry, finally put forward that the leisure sports industry should make full use of the advantages of the marketing network, set up suitable network and integrate related resources to reduce the cost and risk, so as to promote the continuous development of leisure sports industry.

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Advanced Materials Research (Volumes 926-930)

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3758-3761

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May 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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