Research on the Marketing Strategies Based on Corporate Social Responsibility

Yin Hua Hu

doi:10.4028/www.scientific.net/AMR.926-930.3922

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 926-930Research on the Marketing Strategies Based on...

Research on the Marketing Strategies Based on Corporate Social Responsibility

Abstract:

At present, there exist a lot of phenomenons of lack of social responsibilities for many companies while carrying out marketing activities, which result in tremendous damage and impact on the life and health of the publics, as well as serious psychological shock to the publics’ confidence on consumption safety. Aiming at the consumption safety incidents which frequently occur in China recently, it is proposed that the enterprises should actively take on relative social responsibilities and implement marketing strategies based on social responsibility.

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Periodical:

Advanced Materials Research (Volumes 926-930)

Pages:

3922-3925

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.926-930.3922

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Online since:

May 2014

Authors:

Yin Hua Hu*

Keywords:

Corporate, Corporate Social Responsibility, Marketing Strategy

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