The Research of Loyalty Card Schemes Management in Chinese Food Retail Enterprises-Based on the Experiences of British Retailers

Wan Yin Du

doi:10.4028/www.scientific.net/AMR.950.353

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 950The Research of Loyalty Card Schemes Management in...

The Research of Loyalty Card Schemes Management in Chinese Food Retail Enterprises-Based on the Experiences of British Retailers

Abstract:

The purpose of the paper is to research the management of loyalty card schemes for Chinese food retail enterprises through learn from British food retail industry. Based on distribute questionnaires and develop focus groups, some problems about loyalty card schemes management will be found, and then some effective suggestions will be presented on conclusion part.

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Periodical:

Advanced Materials Research (Volume 950)

Pages:

353-355

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.950.353

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Online since:

June 2014

Authors:

Wan Yin Du*

Keywords:

British Retail Industry, Chinese Retail Industry, Loyalty Card Schemes

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References

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