The Impact of RMB Appreciation on the Sporting Goods Industry and Countermeasures

Yan Wei Fan; Xiao Fan

doi:10.4028/www.scientific.net/AMR.989-994.5037

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 989-994The Impact of RMB Appreciation on the Sporting...

The Impact of RMB Appreciation on the Sporting Goods Industry and Countermeasures

Abstract:

This paper uses literature survey and online survey to analyze the reasons for the appreciation of the currencies and its impact on the sporting goods business in China. It proposes a few strategies for the companies to deal with the appreciation such as: Restructure the finance and manage the foreign currency debt effectively; utilize the oversea resources to reduce the production cost; improve the added value to the products, increase the investment in the research and development, follow the brand and sales strategy and become more competitive.

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Periodical:

Advanced Materials Research (Volumes 989-994)

Pages:

5037-5040

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.989-994.5037

Citation:

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Online since:

July 2014

Authors:

Yan Wei Fan*, Xiao Fan

Keywords:

Countermeasure, Domestic Currency Appreciation, Effect, Sporting Goods Industry

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* - Corresponding Author

References

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