Application of the Multi-Level Fuzzy Comprehensive Evaluation Method to Software Companies’ Choice of Competitive Strategies

Abstract:

This paper attempts to employ the matrix of Strengths, Weaknesses, Opportunities, Threats (SWOT) to establish an evaluative index system for software enterprises in Jilin Province. The SWOT analysis is performed in combination with the Analytic Hierarchy Process (AHP) to determine the relative weights of various criteria in the analytic hierarchy as they are related to the overarching goal. The ultimate assessment of the developmental status of those provincial IT enterprises from the local (departmental/segmental) to the global (corporate/industrial) level will then be derived by applying a fuzzy comprehensive evaluation matrix in accordance with the principle of maximum associations. This approach promises to overcome drawbacks commonly found in conventional hierarchical analyses, where frequent adjustments and tests are often required to make results from judgmental matrix consistent. Examples with concrete analytic results have shown that this innovative, synthetic method is of promising guiding significance to corporate strategic formulations.

• Periodical: Advanced Materials Research (Volumes 989-994)
• Pages: 5228-5231
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.989-994.5228
• Online since: July 2014
• Authors: Wen Dan Zhang, Zhi Xia Jiang, Yan Zhong Li*, Su Zhang
• Keywords: Analytic Hierarchy Process (AHP), Competitive Strategy, Fuzzy Comprehensive Evaluation Method, SWOT Analysis

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