Evaluation of the E-Commerce Website Based on ANP
The index system of the E-commerce websites is qualitative, but almost all of them are lack of weights. This paper built a reasonable index system and used the decision-making method ANP to improve the traditional evaluation method. Theoretical foundations and application process of ANP were discussed; dependence and feedback among indices were analyzed. A case study was done by using the Super Decisions software, the result of which can be used for decision-makers.
B. Z. Li et al., "Evaluation of the E-Commerce Website Based on ANP", Key Engineering Materials, Vols. 439-440, pp. 743-748, 2010