Nowadays preserving nature, recycling or reusing materials are good policies. Around ten million tires are put out by year in Brazil, and it is not known for how long they will remain in environment till their complete degradation. This research used tires to replace coal in ceramic processing. In this way it helps to protect environment, to reduce the consumption of mineral deposits and to save money. Results show that tire powder can replace coal to obtain ceramic material, using one percent of tire. Experiments were carried out using TA instruments SDT 2960, in air or nitrogen atmospheres, at heating rate of 10°C/min., flow 120ml/min. TG/DTA curves of tire and coal have exothermic events at close temperatures between 450-600°C. At range of temperatures clay have endothermic events.