Integrating Process, Material and Business Strategies to Transform a Small-Medium Aluminium Products Manufacturer
The transformation of Bocar Automotive Products from an aluminium products fabricator to an innovative manufacturer supplying automakers with accessory product systems has required the adaptation of forming processes and product capabilities to address the relatively small volumes in the Australian market, strategic change in the company’s target markets and cultural change in its internal operations. The strategy for developing new capability in the casting and forming of aluminium alloy products has taken place over 5 years beginning with the bending of extruded shapes, progressing into the forming of sheet aluminium alloys and the casting of bumper bar components, and finally into the integration of these processes into bumper systems for a number of 4 Wheel Drive models. This paper describes the product design, metal forming and production changes that Bocar has introduced and integrated with its marketing strategy to become a recognized innovator in the accessories market in Australia.
Young Won Chang, Nack J. Kim and Chong Soo Lee
I. Dover et al., "Integrating Process, Material and Business Strategies to Transform a Small-Medium Aluminium Products Manufacturer", Materials Science Forum, Vols. 561-565, pp. 345-348, 2007