Manufacturer-Retailer Collaboration for Production and Marketing Planning
In this study, we propose the production and marketing planning of decentralized supply chain with capacitated constraint in a single-retailer Stackelberg and a single-manufacturer under VMI and consignment agreements. The study formulates the mathematics-based profit-maximization model and develops the solution procedures under collaborative and non-collaborative programs over a multi-period planning horizon. The analysis reveals that the benefit generated from collaborative program can significantly achieve channel-wide profit improvements.
Dongye Sun, Wen-Pei Sung and Ran Chen
L. T. Chen and T. P. Wu, "Manufacturer-Retailer Collaboration for Production and Marketing Planning", Applied Mechanics and Materials, Vols. 121-126, pp. 1347-1351, 2012