Manufacturer-Retailer Collaboration for Production and Marketing Planning

Abstract:

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In this study, we propose the production and marketing planning of decentralized supply chain with capacitated constraint in a single-retailer Stackelberg and a single-manufacturer under VMI and consignment agreements. The study formulates the mathematics-based profit-maximization model and develops the solution procedures under collaborative and non-collaborative programs over a multi-period planning horizon. The analysis reveals that the benefit generated from collaborative program can significantly achieve channel-wide profit improvements.

Info:

Periodical:

Edited by:

Dongye Sun, Wen-Pei Sung and Ran Chen

Pages:

1347-1351

DOI:

10.4028/www.scientific.net/AMM.121-126.1347

Citation:

L. T. Chen and T. P. Wu, "Manufacturer-Retailer Collaboration for Production and Marketing Planning", Applied Mechanics and Materials, Vols. 121-126, pp. 1347-1351, 2012

Online since:

October 2011

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Price:

$35.00

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