Analysis of Quality Crisis and Recovery Model of Regional Brand Market

Guang Ji Tong; Wei Wang

doi:10.4028/www.scientific.net/AMM.121-126.1352

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 121-126Analysis of Quality Crisis and Recovery Model of...

Analysis of Quality Crisis and Recovery Model of Regional Brand Market

Abstract:

Because of the different influencing factors, the defective market of regional brand would be contrary to Akerlof adverse selection model, it will still exist. Therefore, this paper establishes the consumer incentive model and local government regulation model. Models shows: Defective market will gradually revert to genuine market by raising prices, improving product information penetration, increasing penalties and reducing inspection costs. Using the adulteration scandal about Wuchang "rice flower" as a case sample enhances the credibility of theoretical research findings.

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Periodical:

Applied Mechanics and Materials (Volumes 121-126)

Pages:

1352-1357

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.121-126.1352

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Online since:

October 2011

Authors:

Guang Ji Tong, Wei Wang

Keywords:

Akerlof Model, Consumer Incentive Model, Local Government Regulation Model, Regional Brand Market

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References

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