Research on Pricing Decision of Multi-Level Remanufacturing Reverse Supply Chain Based on Stackelberg Game

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Abstract:

In order to resolve all kinds of pricing problems in reverse supply chain, this paper constructed a multi-level remanufacturing reverse supply chain consisted of single recycler, single manufacturer and single retailer and established a non-cooperative stackelberg game by applying game theory. By solving this model, the equilibrium solution of stackelberg game was got. In non-cooperative game the maximize profits of every company in reverse supply chain and the total profits of the entire supply chain was acquired by using the equilibrium solution. The results show that this model can provide a theoretical basis for the pricing decision of remanufacturing reverse supply chain.

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290-293

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November 2012

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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