A Research on Destination Marketing System Evaluation: A Tourist Destination Image View

Abstract:

Researches on Destination Marketing System (DMS) now still have problems addressed both in the fundamental theory and operation practice. This paper paid much attention to the operation and evaluation of DMS, in which Tourist Destination Image was introduced to help design a new evaluation module added to the system. In this module, tourist responded to a survey on tourist destination image to be a reference for evaluation. Besides, supplementary means were also designed to make it reasonable for tourists. In this way, solutions for evaluation and adjusting destination promotion through DMS are raised for enterprises and policy makers.

• Periodical: Applied Mechanics and Materials (Volumes 26-28)
• Pages: 1069-1074
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.26-28.1069
• Online since: June 2010
• Authors: Hai Yu Huang, Wen Zhang
• Keywords: Destination Marketing System, DMS, Evaluation, Tourist Destination Image

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